How Kanye West’s Adidas Deal Affected His Mental Health Treatment
Kanye West and Adidas decided to collaborate on a deal in 2013, and a part of the agreement may have hindered the rapper from getting mental health treatment. While the brand envisioned becoming more popular via his influence, it was an avenue to skyrocket him to a higher financial status. The rapper signed a contract […]
Kanye West’s Departure Costs Adidas $813 Million in Fourth Quarter
Adidas, the German multinational sportswear giant, has reported a significant fourth-quarter operating loss of €724 million ($765 million) and a net loss of €482 million ($510 million) from continuing operations-marking its first annual loss in 31 years. The loss was attributed to the termination of its partnership with Kanye West’s Yeezy brand and a surplus […]