Man Sues Buffalo Wild Wings For Falsely Advertising ‘Boneless Wings’ That Are Actually ‘Closer To Chicken Nuggets’

Photo Credit: Unsplash/ Nadine Primeau

An Illinois man has been filing class action lawsuits against multiple companies for

“false advertisement”

of their products. In his latest suit, he accused the restaurant chain Buffalo Wild Wings, of inaccurately naming their boneless wings which he claims are closer to chicken nuggets, Insider reported. 

Aimen Halim filed the lawsuit in the US District Court for the Northern District of Illinois on Friday. According to court documents obtained by Insider, Halim is suing the franchise for

“the false and deceptive marketing and advertising of’ that Buffalo Wild Wings Boneless Wings.”

He claims that the boneless wings are

“not wings at all”

but are actually deep-fried chicken breast meat that mimics the look of chicken nuggets. 

“Indeed, the Products are more akin, in composition, to a chicken nugget rather than a chicken wing,”

the document says. It went on to call the advertisement

“misleading”

and pointed out that if the product was in fact a boneless wing it would resemble a chicken wing that

“has simply been deboned.”

Buffalo Wild Wings responded via Twitter about the case where they seemingly poked fun at it,

“It’s true. Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo.”

Buffalo Wild Wings has carried their boneless wings since 2003 and has described it as

“all-white chicken” that’s “lightly breaded.” 

However, Halim believes with a name like

“Buffalo Wild Wings”

they ought to be more specific.

“It should be noted that Domino’s Pizza and Papa Johns also sell actual chicken wings, and that, a restaurant named Buffalo Wild ‘Wings’ should be just as careful if not more in how it names its products,”

the lawsuit says. 

Halim previously filed lawsuits against Colgate, Kind, and Hefty — accusing Colgate of falsely labeling their Tom’s Wicked Fresh Mouthwash as

“natural.”

He said Kind’s “high in fiber” label was also untrue and that Hefty shouldn’t advertise its bags as

“recycling bags”

because they are not recyclable. The Hefty case was dismissed in August, reports state. 

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