Some Georgia lawmakers have proposed a bill that says social media personalities or influencers must disclose if they are paid by political campaigns or committees for their posts, reports the WSBTV.
According to the text of House Bill 1039, a social media personality is characterized as
“a person, group of people, or business entity that creates or posts content, messages, information, or images that are viewable by other users on one or more social media platforms in return for monetary or nonmonetary remuneration.”
The bill doesn’t specify on how many followers you need to have to be considered a social media personality. It also doesn’t say if there are any exceptions for non-monetary compensations. According to HB 1039, if a candidate or political committee pays social media influencers to post content about them, it must be disclosed. The disclosure has to be written and, if possible, said out loud. It also has to be included every time the person posts something that they were paid for.
For posts that are just audio, the person has to say that they got paid for the post at the same read speed as the rest of the post. The bill doesn’t say the repercussions if someone doesn’t follow these rules and it becomes a law.
#Clique, what are your thoughts?
