To commemorate the lives of George Floyd, Breonna Taylor, Ahmaud Arbery and thousands of others, black people and allies are participating in #BlackoutDay2020 on July 7. The movement is uniting Black people in economic solidarity, and encouraging participants to support Black owned businesses.
#BlackoutDay2020 was created by three Black Tumblr users Mars Sebastian, T’von Green, and Newkirk. The purpose behind the movement, account to Complex, is to help create spaces for Black people to be represented and welcomed. And redirecting over $1 trillion of Black American spending money will catch the attention of white-dominated American economy.
For more information watch the full video provided by 11 Alive down below.